Loam

Live site · Scroll-scrubbed video

An everyday runner on a cream backdrop: scrolling turns the shoe over, part by part, before the product page.

Live concept site · Scroll-scrubbed video

Turn it over before you buy it: the scroll turns the shoe the way you would in a shop, and the spec rail names each part as it comes round.

A 121-frame scrub with neighbouring frames blended, so the shoe turns smoothly from three-quarter view to profile
An idle hover: when the scroll stops, the shoe sways and bobs gently while its shadow stays on the floor, paling as the shoe rises
A spec rail that steps through upper, midsole and heel as each comes into view
A size and width picker that shows EU and US equivalents, with arrow-key radio groups, and says plainly that nothing is charged

The long-form build prompt, written from the finished site
How phones keep the whole shoe: the crop is extended with the backdrop instead of cut

Asset	How to get it	Licence
Floating runner turning on a cream backdrop (5 s, 1924 × 1076, 24 fps)	Owner’s Kling generation in demo/sneaker/; frames exported by scripts/prepare-footage.mjs	AI video generated by the owner in Kling — local development only until Kling’s terms for commercial use are confirmed
seq/*.avif frame sequence	121 frames in a landscape and a padded portrait crop, 2.6 MB and 1.5 MB	Derived from the clip above
Bricolage Grotesque	next/font/google	SIL Open Font License 1.1

Licences are listed as recorded by Kalix. Check them yourself before you ship a commercial project; this is not legal advice.