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KALIX

Arbor

Live site · Scroll-scrubbed video

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A steel watch on a graphite backdrop: scrolling takes it apart into its seven parts, holds it open, and puts it back together before the product page.

Works with
Lovable · Bolt · Cursor · Claude
Made by
Kalix

Live concept site · Scroll-scrubbed video

Seven parts, nothing hidden: the scroll takes the watch apart along one axis, a rail names each part while it hangs open, and it closes again under the price.

Open the live site

What to try

  • A 101-frame exploded view, scrubbed open, held, then scrubbed shut, with neighbouring frames blended
  • An idle drift: when the scroll rests with the watch open, the parts drift together and apart a few frames, as if floating
  • A rail of the seven parts that opens each one to its sentence as the scroll reaches it
  • Chapters after the stage instead of text sections: the bench, the specification as giant numbers beside the part each belongs to, the strap, and the movement to end on
  • A strap picker set as large type that swaps the watch onto the chosen strap, with price, wrist size and Reserve in one floating panel that says nothing is charged

What the prompt gives you

  • The long-form build prompt, written from the finished site
  • How one frame sequence fills any window from 4:3 to 21:9: each frame sits on a plate of its own extended backdrop

Assets and dependencies

AssetHow to get itLicence
Watch coming apart on a graphite backdrop (5 s, 1924 × 1076, 24 fps)Owner’s Kling generation from start and end frames made in Whisk, in demo/watch/; frames exported by scripts/prepare-footage.mjsAI video generated by the owner in Kling — local development only until Kling’s terms for commercial use are confirmed
seq/*.avif frame plates101 frames on extended-backdrop plates, the corner watermark painted over: 1973 × 1156 (2.0 MB), a 680 × 1400 portrait set (1.0 MB) and a still of the first frameDerived from the clip above
Bench, movement and strap stillsOwner’s Whisk generations from the assembled still, in demo/watch/; exported as AVIF with part crops from the open frameWhisk regeneration of a third-party design reference — local development only; not cleared for publication
Hanken Grotesknext/font/googleSIL Open Font License 1.1

Licences are listed as recorded by Kalix. Check them yourself before you ship a commercial project; this is not legal advice.

What you can change

  • Any product with an inside worth showing: a watch, a camera, headphones, a pen
  • The parts on the rail and where each one reads
  • Straps, sizes and prices
  • Palette: the backdrop’s night, one accent from the product